The McKinsey Case:
Dare to be part

Are you driven by solving complex problems?
Register
Luisa López
ITAM, McKinsey Mexico
Jaime Fasja
Ibero, McKinsey Mexico
Ricardo González,
MA-UP, McKinsey Mexico
Ximena Vega,
Exatec, McKinsey Mexico
Mauricio Verastegui,
Exatec, McKinsey Mexico

Think you can solve a real life case in a limited time? Are you prepared to work with experts from different fields?

Context & objectives of the engagement

Entry strategy for Lic du Malt Inc.

Lic du Malt Inc. (LM) is an alcoholic beverages multi-national seeking exciting growth opportunities.
Two LM subsidiaries, Grupo Figura (GF) in Mexico and Midwest Malt (MM) in the US, pitched proposals to expand their presence in regional craft beer markets.
With demand, supply, and networks growing steadily for both markets, but enough capital to invest in only one, LM needs to make a quick but informed decision.

Objectives

Objectives

Register

1

Evaluate the competition, demand and trends for each market.

2

Analyze cost and revenue structures to size profit potential for each market.

3

Provide an investment recommendation to Lic du Malt considering existing capital restrictions.

Dare to take the challenge?

You have until October 15th to register

Register now
Share this